We hear this question all the time, and, spoiler alert: yes you should! For most businesses, running a Facebook campaign makes a ton of sense. You can get high-quality clicks, conversions and sales without paying through the nose for them. Facebook is the worlds most widely used social media platform. As of 2021 there are 2.8 billion people on Facebook, making it an incredible tool to help you reach your dream audience and grow your business.
Here are some reasons why we use Facebook advertising as part of our overall digital marketing strategy:
Ads tailored to your specific goals
Facebook offers a range of advertising objectives, so you can choose the options that suit your needs and business goals. You can select the advertising objectives that will help you reach your goals. Whether your goal is to drive engagement on a post, send people to your website or find new leads for your business - with just a few clicks you can customize it to fit your unique goals.
Running Facebook ads can be one of the most affordable forms of advertising for your business. The platform allows you to choose how much you want to spend each day. We've seen businesses that spend as little as five dollars a day, still reaching up to 1000 people.
Increase brand awareness
Ads on Facebook have an unprecedented amount of control. The ads can be targeted directly towards any specific subset of Facebook users, meaning you can target your own core demographic. This will help your business reach people who are more likely to connect with your brand which will help increase your brand awareness.
Over 1 million people use Instagram every month, making it the second most used social media platform after Facebook. Instagram is also owned by Facebook, which means, you can also run ads on Instagram. Running ads on Instagram will help you reach a wider audience.
What About Paid Search?
Essentially, the difference between paid search and paid social can be reduced and simplified to this: paid search helps prospective customers find your business, while paid social helps your business find prospective customers. Facebook advertising does this by allowing you to target specific audiences that are likely to be interested in your products and services by leveraging the immense wealth of data Facebook has about its users. With a proper lead generation strategy, you'll be well on your way to converting those leads into paying customers!
By the way, if you’re considering Facebook advertising, let us know! We’d be happy to review your business needs and help you decide whether or not Facebook is a good fit for you.