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📌 12 Ways to Boost Patient Engagement on Instagram

Engage with patients on Instagram

Are you eager to foster a vibrant and engaged community on Instagram for your healthcare practice? Building connections may seem challenging at times, but fear not—we've curated a list of tailored strategies to enhance patient engagement:

1.   Polls and Queries: Leverage Instagram's poll and question features on story posts to prompt your patients to share opinions on healthcare topics, preferences for services, or feedback on their experiences.

2.   A Peek Behind the Scenes: Offer glimpses into your daily operations, showcase your incredible staff, willing patient participants, or provide a personal touch by sharing aspects of your professional life. Authentic content breeds trust.

3.   Interactive Tutorials: Develop short, interactive reels and/or how-to guides related to health and wellness. Encourage patients to share their insights or tips for a more engaging experience.

4.   Patient-Generated Content: Follow your patients and showcase their achievements! Share stories, photos, or videos from your patient community. This not only involves and recognizes patients but also motivates others to participate, aiming for a chance to be featured.

5.   Practice Event Teasers and Countdowns: Create excitement for upcoming health events, service launches, or practice announcements using teaser content and countdown stickers.

6.   Healthcare AMA (Ask Me Anything) Sessions: Host regular Q&A sessions where followers can ask questions related to medical expertise, services, or your healthcare practice.

7.   Share Personal Healthcare Stories: Connect with your patient base by sharing personal anecdotes or experiences that resonate with their health concerns. This personal touch fosters a deeper connection.

8.   Interactive Health Stickers: Use engaging stickers such as health-related quizzes, emoji sliders, or countdowns to enhance the interactivity of your healthcare stories.

9.   Health Series and Regular Segments: Introduce regular story segments like "Wellness Wednesday" or "Health Tip Tuesday" to build anticipation and establish a routine for patient engagement.

10. Highlight Patient Reviews and Testimonials: Share positive patient reviews and testimonials through stories. This not only engages your existing patient community but also bolsters credibility with potential new followers.

11. Flash Health Sales and Exclusive Offers: Utilize stories to provide time-sensitive health deals or exclusive offers to your patient followers.

12. Compelling Health Visuals: Invest in creating visually appealing stories with high-quality images, animations, or graphics related to health and wellness.


Remember, authenticity and interactivity are paramount. By forging personal connections with your patient audience, you're likely to witness increased engagement on your healthcare practice's Instagram platform.

🤔If social media has got you stumped, Sound Moves Marketing provides social media management and strategy services for every practice, large and small. Learn more about our Deliberate Moves healthcare marketing program here.


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