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Healthcare Marketing Plan

From strategy to launch, we build a marketing foundation that increases your online presence, saves you time, and lets you focus on what matters most – patient care.

From creating your marketing strategy to optimizing your website for effective marketing, together we build the foundation you need to engage your target market, wow your patients, take center stage online, and free up your time — so you can focus on your specialty and watch your practice grow.

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Powerful Moves Marketing Program

our process

01
strategy

Our first step is to gain clarity around your vision and goals for your practice. This clarity guides the entirety of the project, allowing us to focus on setting a solid strategy and foundation optimized for maximum performance. Meaning that everything we do will give your practice a strategic advantage while looking good.

02
launch

We understand that specialty medical practices need unique solutions to engage patients, increase conversions and resonate with their target audience. We keep the beat going for your practice by delivering thoughtful and creative solutions that drive results - leading to more visibility, more inquiries and more patients!

03
results

We prioritize results, which is why our process is designed to boost performance at a foundational level. With our Powerful Moves Program, you'll have the online presence needed for your marketing efforts to perform at a peak level. The results speak for themselves - with an established marketing foundation that will attract more patients to your practice.

how it works

personalized programs that elevate visibility, engage patients, and drive measurable results.

01 strategy

We begin with an onboarding and strategy session to dive deeper into your current marketing efforts, performance, and long-term goals. This session sets the foundation by establishing clear benchmarks and objectives for success:

  • Evaluate practice philosophy and core messaging to uncover opportunities for refinement and alignment with your brand.

  • Collaborate on campaign ideas and content that resonate with your target audience and drive engagement.

  • Analyze your website for conversion-boosting improvements to turn visitors into patients.

  • Define campaign goals and map out a timeline, so you have a clear path from strategy to launch.

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02 launch

We’ll implement a tailored marketing plan designed specifically for your practice over the next 3 to 6 months. Our team will roll out targeted campaigns, ensuring each initiative is aligned with your goals for maximum impact.

  • Monthly performance reports will keep you informed on the progress of your campaigns, including key metrics like traffic growth, engagement, and lead generation.

  • Ongoing strategy enhancement: Each month, you and your team will adopt a new, actionable marketing strategy to further boost your visibility and patient acquisition.

  • Hands-on support: We’ll be there every step of the way, optimizing and fine-tuning your campaigns for the best possible results.

03 results

This is where the impact becomes clear. As our targeted SEO strategies, website enhancements, and digital campaigns take effect, you’ll notice significant growth in key performance areas. Website traffic will steadily rise, and we’ll track and analyze detailed data on campaign performance, ensuring every initiative is driving results. By the 6-month mark, expect to see a noticeable increase in patient inquiries, higher conversion rates, more accepted cases, and an influx of new patient referrals. Your practice will be more visible, more engaged with patients, and well-positioned for continued growth.

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frequently asked questions

How will this program attract new patients?

You’ll see growth through increased online visibility, patient referrals, and a stronger presence in search results. We spotlight what makes your practice unique and help you connect with your ideal patients. Every marketing effort is goal-oriented and designed to yield measurable returns. Our expert consulting also ensures that your advertising investments are strategic and effective.

 

Why 6 months?
Our 6-month program ensures you see lasting, measurable results. This timeframe allows our strategies to take hold and deliver consistent growth in organic search and patient acquisition. While positive outcomes often emerge sooner, six months provide ample time for your team to implement our recommendations and see the full impact.

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How much does this program cost?
Our pricing is tailored to your specific needs and practice goals, offering cost-effective solutions that deliver exceptional value. We’re proud to offer competitive rates in healthcare marketing, with a focus on maximizing your investment.

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What services are included in the Powerful Moves Program?
The program covers a comprehensive range of strategies, including:

  • Search Engine Optimization (SEO): Improve search rankings and visibility.

  • Pay-Per-Click (PPC): Assess and manage PPC marketing efforts.

  • Social Media Marketing: Setup, manage, and optimize for engagement.

  • Patient Retention Strategies: Reduce no-shows, cancellations, and increase referrals.

  • Patient Loyalty Programs: Enhance retention and patient loyalty.

 

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Book your free marketing session today!

We’ll discuss your practice's unique needs, review your messaging, and identify opportunities for growth. You'll also receive tailored recommendations for website improvements and campaign strategies, along with a clear roadmap for achieving your goals.

ready to get started?

“Sound Moves Marketing continues to impress us with their knowledge of optimization, and their ability to create digital advertising campaigns that leverage tactics focused on results.”

- Kristen Cutler, Chief Operating Officer, Coastal Orthopedic Associates

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