We offer one-on-one consulting to identify the gaps and opportunities that are holding your business back. Together we can build a strategy focused on achieving your goals and overcoming challenges, provide feedback on your website and online marketing, focus on problem solving, and developing skills.
Here are some common problems we can help to solve:
You need a real strategy. We will focus on building a firm foundation based on strategy before proposing a series of tactics aimed at lifting traffic. Until you find a way to change the context of how your ideal patient views what you do and provide messaging that resonates with them, you’ll find that your marketing efforts never seem to build momentum.
You need fewer objectives. We will determine your highest payoff work and your most pressing objectives based on where you want to be in a year, in three years, in five years – not next week.
You have resource gaps. Sometimes in the “do it all yourself” approach makes it difficult to spot the areas that require outside help. You may be able to set up your newsletter, edit your website and clumsily create header graphics for your social media profiles, but is this work actually robbing you from focus on higher payoff work? Sure, those things above might need to be addressed to, but we'll help you stop doing the things that are better handled by others.
You need to fix your conversion. Too many practice owners focus on traffic and likes when the highest priority should be conversion. When you can figure out how to get visitors to your website and prospects that respond to your messaging, you can build a significant business.
You can’t stay focused. One of the dirty little secrets of consulting is that a part of you simply needs someone to hold you accountable – someone to help you document your goals and objectives and then whack you with some sort of a stick when you wander off into new ideas and social networks, because staying focused seems way too boring. A part of this is accomplished through nagging and set appointments, but the greatest gains are achieved when your focus starts to produce results. We will focus on metrics tied to objectives and help you process and understand the overarching value you’ll derive by hitting your goals.