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orthopedic practice: case study

Explore how Sound Moves Marketing's expert web design, SEO, and digital marketing efforts have made an impact on our healthcare clients.

 

CLIENT: COASTAL ORTHOPEDICS

The team at Coastal Orthopedics are awarded experts and leaders in orthopedic care for bone, joint and muscle injuries and conditions of the body.

Our long-standing relationship with Coastal Orthopedics has provided us with the opportunity to be a part of a variety of projects ranging from website design, print + digital advertising, branding & collateral, email marketing, patient newsletters and more. Our favorite part of working with this team is their 100% focus on making sure the patient experience is always positive.  

 

OPPORTUNITY

After partnering with Sound Moves Marketing on a successful website redesign, Coastal Orthopedics put their trust in the healthcare marketing experts at Sound Moves Marketing to create a customized digital marketing strategy to include paid search campaigns, email marketing, monthly blog posts, quarterly patient newsletters, reputation management and social media management with the goal of increasing online visibility, patient conversions and online reviews. Sound Moves Marketing identified several digital opportunities to capitalize on conversions and other service line goals.

 

OUTCOME

SMM's digital marketing team created a full digital strategy beginning with PPC + social accounts, campaign structure and assets, SEO optimization and email marketing strategy, leading to significant growth in digital performance. Using new digital channels has opened new doors for Coastal Orthopedics to reach a massive audience while promoting the practice as a visible leader in orthopedics on the North Shore of Massachusetts.

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projects

  • logo design

  • website design

  • social media

  • digital advertising

  • collateral design

  • print advertising

  • email marketing

  • patient newsletters

Client Goals:

Increase online visibility, patient conversions and online reviews.

“Sound Moves Marketing continues to impress us with their knowledge of optimization, and their ability to create digital advertising campaigns that leverage tactics focused on results.”

- Kristen Cutler, Chief Operating Officer, Coastal Orthopedic Associates

12-MONTH IMPACT

24-MONTH IMPACT

78% website traffic

256% website traffic

Website traffic increased from 900 visitors to an average of 1600 visitors each month
Website traffic has increased to an average of 3,200 visitors each month

174% organic search

Organic search grew 174% to 900+ organic visitors per month

311% organic search

Organic search grew 311% to 1350+ organic visitors per month

PPC AND EMAIL MARKETING RESULTS

33% CVR

35% CVR

PPC Campaign conversion rates average 35%
PPC campaign conversion rates averaged 33%

30% open rate

54% open rate

Email open rates average 54%. Industry average is 35% as of Feb. 2023.
Email marketing open rates average 30%

LEAD GENERATION: PHONE CALLS, CHAT AND FORM SUBMISSIONS

400% leads

Ad campaigns generated 50-60 phone calls and chat/form submissions  per month 

1300% leads

Ad campaigns generated 140-145 phone calls and chat/form submissions  per month 

ONLINE REVIEWS: GOOGLE, YELP, FACEBOOK

600+ reviews

Online reviews increased from 20 reviews to 600+ reviews and increased from a 3-star average to a 4.9-star average!

1200+ reviews

Online reviews are now tracking over 1200 (and counting) for 3 locations with a 5-star average! (Note: The practice can confidently promote the fact that they are the highest patient-rated practice in the region!)

print/digital projects

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