Explore how Sound Moves Marketing's expert web design, SEO, and digital marketing efforts have made an impact on our healthcare clients.

 

CLIENT: COASTAL ORTHOPEDICS

The team at Coastal Orthopedics are awarded experts and leaders in orthopedic care for bone, joint and muscle injuries and conditions of the body.

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Our long-standing relationship with Coastal Orthopedics has provided us with the opportunity to be a part of a variety of projects ranging from website design, print + digital advertising, branding & collateral, email marketing, patient newsletters and more. Our favorite part of working with this team is their 100% focus on making sure the patient experience is always positive.  

 

OPPORTUNITY

After partnering with Sound Moves Marketing on a successful website redesign, Coastal Orthopedics put their trust in the healthcare marketing experts at Sound Moves Marketing to create a customized digital marketing strategy to include paid search campaigns, email marketing, monthly blog posts, quarterly patient newsletters, reputation management and social media management with the goal of increasing online visibility, patient conversions and online reviews. Sound Moves Marketing identified several digital opportunities to capitalize on conversions and other service line goals.

 

OUTCOME

SMM's digital marketing team created a full digital strategy beginning with PPC + social accounts, campaign structure and assets, SEO optimization and email marketing strategy, leading to significant growth in digital performance. Using new digital channels has opened new doors for Coastal Orthopedics to reach a massive audience while promoting the practice as a visible leader in orthopedics on the North Shore of Massachusetts.