Most new clients come to me asking a simple question: “What should we be doing to promote our practice?”
And the answer is usually something like this…
While there can be nuances based on factors such as competition, locations and services offered, most of the time, we focus on the most effective ways to increase practice visibility, build relationships and gain credibility.
With the right marketing moves in place, we gain momentum, we see more patients booking appointments and we go all in on the stuff that's generating the most results. There’s nothing like hitting a groove and watching those patient numbers climb!
Movement and Momentum in Medical Marketing
Promoting a specialty medical practice isn't one-size-fits-all. We customize your approach, considering what makes your practice stand out to your target audience. Movement and momentum are crucial for success!
It's not just about getting the word out; it's about keeping that buzz going and building momentum to drive interest and engagement in your practice or services.
So after two decades of experience marketing for doctors and working with many sub-specialties, here are the top five highly effective strategies we consider first when creating your custom healthcare marketing plan:
1. Develop a Strong Online Presence:
Create a professional website that highlights your services, expertise, and patient testimonials.
Optimize your website for search engines (SEO) to ensure it ranks well in relevant searches.
Maintain active profiles on popular social media platforms such as Facebook, Instagram, and LinkedIn, sharing valuable content, patient success stories, and updates about your practice.
2. Focus on Local SEO:
Claim and optimize your Google Business Profile listing to improve local visibility and appear in local search results.
Encourage satisfied patients to leave positive reviews on platforms like Google, Yelp, and Healthgrades.
Target local keywords and phrases in your website content and blog posts to attract patients in your area.
3. Build Relationships with Referring Physicians:
Establish partnerships with primary care physicians, specialists, and other healthcare providers who can refer patients to your practice.
Attend local medical conferences, seminars, and networking events to connect with other professionals in your field.
Provide exceptional service and communication to referring physicians to encourage ongoing referrals.
4. Educational Content Marketing:
Create informative and engaging content such as blog posts, videos and open house events that address common questions and concerns related to your specialty.
Share your expertise on relevant healthcare forums, online communities, and social media groups.
Offer free educational resources on your website to gain credibility, attract and engage potential patients.
5. Targeted Advertising Campaigns:
Leverage online advertising platforms like Google and Facebook Ads to target specific demographics, interests, and geographic locations.
Develop compelling ad creatives and landing pages that highlight the unique benefits of your services and encourage conversions.
Monitor the performance of your ads closely and adjust your targeting and messaging based on analytics data to optimize results.
When it comes to marketing your medical practice, it's all about finding what works best for you and your unique practice needs. From building a strong online presence to nurturing relationships with other healthcare professionals, these strategies are tried and true. Keep that momentum going and stay engaged with your audience - with the right moves, there's no doubt you’ll achieve sustainable growth for your practice.
Ready to take your medical marketing to the next level? Reach out to Sound Moves Marketing today for a custom healthcare marketing plan tailored just for you!