our process

From creating your marketing strategy to developing your high-converting website for effective marketing, together we build the foundation you need to engage your target market, wow your patients, take center stage online, and free up your time — so you can focus on your specialty and watch your practice grow.

Image by John Schnobrich

90-day foundational marketing program
ideal for practices that already have website, but want to gain more visibility online to attract new patients

01
strategy

Our first step is to gain clarity around your vision and goals for your practice. This clarity guides the entirety of the project, allowing us to focus on setting a solid strategy and foundation optimized for maximum performance. Meaning that everything we do will give your practice a strategic advantage while looking good.

02
launch

We understand that specialty medical practices need unique solutions to engage patients, increase conversions and resonate with their target audience. We keep the beat going for your practice by delivering thoughtful and creative solutions that drive results - leading to more visibility, more inquiries and more patients!

03
results

We prioritize results, which is why our process is designed to boost performance at a foundational level. With our 90-Day Deliberate Moves Program, you'll have the online presence needed for your marketing efforts to perform at a peak level. You are just 90 days away from an established marketing foundation that will attract more patients to your practice.

how it works

01 strategy + foundation

Onboarding + Strategy Session to discuss in more detail your current marketing and results - *set benchmarks + goals*

What we'll be working on:

  • SEO Audit: prior to the first meeting, we'll complete a Search Engine Optimization audit to identify areas of improvement

  • Messaging: together, we'll review and discover brand statements, core messaging, and identify opportunities for improvement

  • Content Planning: we'll discuss the most effective content for your campaigns

  • Strategy: finalize campaign content and identify launch dates

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02 launch

Finalize, test and launch campaigns

What we'll be working on:

  • SEO Implementation: we'll review your Search Engine Optimization audit and implement powerful website adjustments for converting site visitors

  • Landing Pages: Create and launch landing pages/funnels

  • Automations: Create and test automations so you're website is working for you 24/7

  • Digital Ad Campaigns: Create and launch ad campaigns

  • Email Marketing: Launch 1st round Email campaigns

03 preliminary results

In this phase we are seeing preliminary results as a result of SEO, website modifications and digital campaigns. As website traffic increases we will review campaign data and conversion rates.

What we'll be working on:

  • Campaign Results: Review campaign results to date

  • New Patient Tracking: Review conversion tracking data

  • Email Marketing: Launch 2nd round Email campaigns

  • Digital Ad Campaigns: Review and make adjustments as needed

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From start to finish, I personally make sure you are beyond satisfied with the results of your program. I am committed to proven methods that grow your practice and gain more exposure for your brand.

 

At the end of the 90-day program, we will review and discuss online exposure across all channels, conversions and recommendations for continued focus on patient retention.

add-ons + customizations

Our process can be customized to fit your needs. Add-ons and customizations could include:

 

  • Reputation Management (a.k.a. reviews) Campaigns

  • Local Listing Management (Google, Yelp, etc)

  • Printed Marketing Materials

  • Consulting Services

  • Copywriting and Blogging 

If you are a service-based business or specialty medical practice owner looking to improve your website and online marketing, increase your customer file and grow your business, you're in the right place!

 

Book your free strategy call today to find out how we can help your business grow!

ready to get started?

Need a New Website?

Our 6 month website design + marketing program was created just for you!

We'll start by setting the stage with your new website + SEO, then we'll help you grow your visibility, generate more inquiries online, and increase your patient file with structured online marketing programs.

If this option sounds like a better fit, book a call with me to learn more!