As we highlight our favorite projects of 2013, this one is certainly at the top of our list. When our client, Southeast Orthodontics, wanted a new way to educate patients during their orthodontic treatment, we started thinking “outside the box” and enjoyed the opportunity to get a little creative with this project.
The Challenge At our initial brainstorming session, we learned that patients were leaving their initial consultation with a USB filled with orthodontic videos, but what was lacking was a clear understanding as to the contents of the drive and any incentive to load it up on their computer when they went home. Med-Marketers was faced with the challenge: How do we entice young patients to educate themselves about their upcoming orthodontic treatment using this USB drive?
A Roadmap to Success
Delivery and Implementation The final piece was printed by our preferred print vendor, Choice Graphics of Rowley. The vibrant colors on hard stock look fantastic, and each card contains a hole to attach the USB drive. Now the videos and the “Roadmap to Success” provide a purposeful, unique and engaging way to educate patients on their impending orthodontic journey.
Client: Southeast Orthodontics
Media: Printed Roadmap to Success Cards
Developed: 2013
Purpose: Entice young patients to educate themselves about their upcoming orthodontic treatment.