Medical Marketing Tip #8: Change Your Sign
Updated: Apr 22, 2020
Take it a step further…. There is a chiropractic practice in my town that changes vinyl signage underneath their main sign every other month. They use clever phrases to draw attention to the practice. It certainly serves as a conversation topic for new patients and catches my attention every few months.
Get Creative with Your Brand A bold sign that says “New Patients Welcome” is a simple way draw peoples’ attention. If you are in a medical office building with shared signage, external signage is probably prohibited. In that case, your lease might not prohibit a neon sign lit at night on an interior wall of an office, but visible from the street or parking lot through an outside window. An ophthalmology practice might consider a huge clock with the words around the edge, “Time to have your eyes checked?” that becomes a local landmark people glance at regularly as they pass.
Does your office have creative signage to draw attention to your practice? We’d love to hear from you in the comments below.