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What You Need to Know About Local SEO

One of the questions I hear a lot in discovery calls with clients is: What is local SEO and why should I be focused on this?

And the answer is simple: Any business that has a physical location or serves a geographic area can benefit from local SEO.

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google.

Local SEO is becoming increasingly important as more and more people use mobile devices for search. Here are some quick stats:

  • Approximately 46% of all searches include location.

  • Roughly 97% of people who use online search, look for local businesses.

  • 76% of consumers use voice search to look for local businesses at least once weekly.

  • 28% of local searches result in a purchase.

If you’re wondering how to take advantage of local SEO, book a time to chat with me today.

Why is Local SEO so Important?

Local search has been around for years, but it was limited due to people only using their desktop computers. With the recent growth in mobile internet access, however, mobile search has exploded, so local SEO has become hugely important for the success of any business offering local products or services.

Why is the “Google My Business” Profile So Important?

  • Approximately 86% of people search for a location of a business on Google Maps.

  • The search for the phrase ‘near me’ doubled in 2020.

  • Local queries account for half of Google’s two trillion annual searches.

  • Local SEO stats show that 72% of consumers who search local businesses online end up visiting businesses within a five mile radius.

  • Roughly 56% of local businesses haven’t claimed their Google My Business listing!

Are you one of the 56%? If so, here's a step-by-step guide to claiming and optimizing your Google My Business Listing:

Local SEO Key Takeaways

  1. Local SEO is becoming increasingly important for your business as consumers increase their local search

  2. Local SEO ensures your business location appears on local search by using local keywords, claiming directory listings, create location-specific pages on your website

  3. Take action: Claim and manage your Google My Business Listing.

  4. Review the dashboard insights to gain a better understanding of user behavior

  5. Download the Google My Business app on your phone to have instant access to your account, including the ability to respond to customer reviews.

That's all for today! I hope this was helpful information for your business. Feel free to reach out and let me know how your local SEO strategy is working for you!

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