One of the greatest reasons why email marketing is so important is that your competitors are using it! Email marketing is a personal way of reaching prospective customers or patients and nurturing current ones. You can cover topics like changes in your business or practice, share community involvement, highlight employees or request feedback – the list is virtually endless.
It’s easy, effective, and inexpensive and it builds loyalty and trust in your brand.
Email marketing allows practices to reach a large number of people at a much lower cost than direct mail or other forms of traditional advertising.
Take Action! Everybody is trained to do something with an email – reply, forward, click-through, sign-up, etc. Your email campaigns are a powerful tool to direct traffic to your website, ask for reviews, engage with patients and share what's new!
Mobile Increases User Engagement via Email
Because mobile devices have become so common, people are checking their emails all the time—in line at Starbucks, during their office commute, in the waiting room at your office, at the grocery store, everywhere. Mobile devices allow people to check their email frequently, now more than ever before.
Increase Your Open Rate with Personalization
Personalizing your email campaigns is a proven way to increase your open and click-through rates and can have a measurable impact on your ROI and revenue.
Studies have shown that readers are 29% more likely to open emails with personalized subject lines.
When businesses take the time to personalize content, messages, and subject lines to their readers, patients feel known and seen—ultimately driving up campaign engagement.
Get Ready to Hit Send!
Personalized emails stand out within the inbox as highly relevant, tailor-made material, making an email more likely to be opened and clicked on. But most of all, sending personalized emails to your customers can strengthen customer loyalty by sending the right content to the right people at the right time.
Book a discovery call today to discuss your email marketing strategy. We are happy to help!